Irving; Kotler Rein
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Marketing Esportivo. A Reinvenção do Esporte na Busca de Torcedores (Em Portuguese do Brasil)
High Visibility: How Executives, Politicians, Entertainers, Athletes and Other Professionals Create, Market and Achieve Successful Images
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Marketing Places
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
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